What is BOOTS FOR CHANGE?
The Australian Farmers’ Markets Association (AFMA) is auspicing a national awareness campaign that will use and feature BOOTS – any kind – gumboots, work boots, riding boots, tap boots, cowboy boots, fashion boots – as the metaphor and iconic image to connect farmers, their families, farmers’ markets and rural and urban communities.
AFMA is inviting all Australian farmers’ markets to host supportive market-based events during BOOTS FOR CHANGE month in April 2016.
The campaign aims to support grassroots family farming and rural youth, and will activate the innovative idea developed by the group of young rural women at the 2015 Heywire Innovation Summit.
Two award-winning farmers’ markets put their best boots forward in October 2015 trialing some boot driven concepts and conversations at the Moruya and Launceston pilot market days. Thank you Harvest Launceston Community Farmers Market and SAGE Moruya Farmers Market for rising to the boot challenge!